As the leading home living brand, Better Homes and Gardens is characterised by a strong and loyal following. The appeal of Better Homes and Gardens is that it recognises the value of the home, providing creative inspiration that can be used.

Our readers are enthusiastic achievers. They're smart resourceful and know what they want from their lives. Family is important, as is security, comfort and a place to call home. That is why 71%* of our readers either own or are paying off their homes.

How their home 'feels' is important to our readers. They take pride in how it looks and want their guests to always feel welcome. And whether they're planning their spring garden, a meal for the family or a new project around the house, they're constantly looking for ways to improve their lives.

Better Homes and Gardens readers are practical and creative, they enjoy putting their personal touch on everything they do, which is why they love Better Homes and Gardens with a passion. Every month they look forward to the next issue for inspiration and invaluable 'how to'. It's the magazine that truly inspires them to put great ideas for the home and garden into practice.