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Better Homes and Gardens: Audience

Better Homes and Gardens: Audience

Readership Profile
			Profile %
	000's	%	Mag.	Pop.
Readership
All People	2472	13.9	100	100
All Women	1799	20	72.8	50.6
All Men	673	7.7	27.2	49.4
Grocery Buyers	1267	18.4	51.3	38.8
Grocery Buyers with Kids in HH	448	19.9	18.1	12.7
People with Kids in HH	912	14.1	36.9	36.5

All People
			Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	91	8.4	3.7	6.1
18 - 24 years	108	5.1	4.4	11.9
25 - 34 years	278	8.9	11.3	17.5
35 - 49 years	683	15.2	27.6	25.2
50 - 64 years	748	19.1	30.3	22
65 years and over	563	18.4	22.8	17.2
Socio-Economic
A	429	11.7	17.3	20.7
B	460	12.9	18.6	20
C1	503	14.8	20.4	19.1
C2	539	15	21.8	20.3
DE	540	15.3	21.9	19.9
Occupation
Work Full Time	823	12.1	33.3	38.3
Work Part Time	499	15.2	20.2	18.5
Not Employed	1150	15	46.5	43.2
State Breakdown
New South Wales/ACT	827	13.8	33.5	33.8
Victoria	617	13.9	25	25
Queensland	479	13.6	19.4	19.9
Western Australia	257	13.5	10.4	10.7
South Australia	206	15.7	8.3	7.4
Northern Territory	19	11.1	0.8	1
Tasmania	66	16.4	2.7	2.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+