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Home Beautiful: Audience

Home Beautiful: Audience

Readership Profile
			Profile %
	000's	%	Mag.	Pop.
Readership
All People	624	3.5	100	100
All Women	499	5.6	79.9	50.6
All Men	125	1.4	20.1	49.4
Grocery Buyers	340	4.9	54.5	38.8
Grocery Buyers with Kids in HH	148	6.6	23.7	12.7
People with Kids in HH	255	3.9	40.9	36.5

All People
			Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	13	1.2	2.1	6.1
18 - 24 years	23	1.1	3.7	11.9
25 - 34 years	61	2	9.8	17.5
35 - 49 years	217	4.8	34.8	25.2
50 - 64 years	193	5	31	22
65 years and over	116	3.8	18.7	17.2
Socio-Economic
A	158	4.3	25.2	20.7
B	143	4	22.8	20
C1	123	3.6	19.7	19.1
C2	110	3.1	17.7	20.3
DE	91	2.6	14.6	19.9
Occupation
Work Full Time	225	3.3	36	38.3
Work Part Time	144	4.4	23	18.5
Not Employed	256	3.3	41	43.2
State Breakdown
New South Wales/ACT	213	3.5	34.1	33.8
Victoria	186	4.2	29.8	25
Queensland	114	3.2	18.2	19.9
Western Australia	48	2.5	7.6	10.7
South Australia	46	3.5	7.4	7.4
Northern Territory	4	2.1	0.6	1
Tasmania	15	3.6	2.3	2.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+