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New Idea: Audience

New Idea: Audience

Readership Profile
			Profile %
	000's	%	Mag.	Pop.
Readership
All People	1929	10.9	100	100
All Women	1561	17.4	80.9	50.6
All Men	368	4.2	19.1	49.4
Grocery Buyers	1019	14.8	52.8	38.8
Grocery Buyers with Kids in HH	364	16.1	18.8	12.7
People with Kids in HH	691	10.7	35.8	36.5

All People
			Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	63	5.8	3.3	6.1
18 - 24 years	142	6.7	7.3	11.9
25 - 34 years	260	8.4	13.5	17.5
35 - 49 years	497	11.1	25.7	25.2
50 - 64 years	552	14.1	28.6	22
65 years and over	415	13.6	21.5	17.2
Socio-Economic
A	293	8	15.2	20.7
B	334	9.4	17.3	20
C1	391	11.5	20.3	19.1
C2	445	12.3	23.1	20.3
DE	467	13.2	24.2	19.9
Occupation
Work Full Time	596	8.8	30.9	38.3
Work Part Time	433	13.2	22.5	18.5
Not Employed	900	11.7	46.6	43.2
State Breakdown
New South Wales/ACT	565	9.4	29.3	33.8
Victoria	454	10.3	23.5	25
Queensland	451	12.8	23.4	19.9
Western Australia	241	12.7	12.5	10.7
South Australia	153	11.7	7.9	7.4
Northern Territory	18	10.3	0.9	1
Tasmania	46	11.5	2.4	2.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+