| Readership Profile |
| | | Profile % |
| 000's | % | Mag. | Pop. |
| Readership | |
| All People | 473 | 2.7 | 100 | 100 |
| All Women | 194 | 2.2 | 41.1 | 50.6 |
| All Men | 278 | 3.2 | 58.9 | 49.4 |
| Grocery Buyers | 155 | 2.2 | 32.7 | 38.8 |
| Grocery Buyers with kids in HH | 47 | 2.1 | 9.9 | 12.7 |
| People with Kids in HH | 172 | 2.6 | 36.3 | 36.5 |
| All People |
| | | Profile % |
| 000's | % | Mag. | Pop. |
| Age | |
| 14 - 17 years | 11 | 1 | 2.4 | 6.1 |
| 18 - 24 years | 36 | 1.7 | 7.6 | 11.9 |
| 25 - 34 years | 88 | 2.8 | 18.6 | 17.5 |
| 35 - 49 years | 153 | 3.4 | 32.3 | 25.2 |
| 50 - 64 years | 125 | 3.2 | 26.4 | 22 |
| 65 years and over | 60 | 1.9 | 12.6 | 17.2 |
| Social Grade | |
| A | 185 | 5 | 39.2 | 20.7 |
| B | 112 | 3.1 | 23.6 | 20 |
| C1 | 73 | 2.1 | 15.4 | 19.1 |
| C2 | 60 | 1.7 | 12.8 | 20.3 |
| DE | 43 | 1.2 | 9 | 19.9 |
| Occupation | |
| Work Full Time | 279 | 4.1 | 58.9 | 38.3 |
| Work Part Time | 75 | 2.3 | 15.9 | 18.5 |
| Not Employed | 119 | 1.6 | 25.2 | 43.2 |
| State Breakdown | |
| New South Wales/AC85T | 133 | 2.2 | 28.1 | 33.8 |
| Victoria | 100 | 2.2 | 21.1 | 25 |
| Queensland | 146 | 4.1 | 31 | 19.9 |
| Western Australia | 36 | 1.9 | 7.6 | 10.7 |
| South Australia | 36 | 2.8 | 7.6 | 7.4 |
| Northern Territory | 3 | 1.9 | 0.7 | 1 |
| Tasmania | 18 | 4.6 | 3.9 | 2.3 |
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+