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that's life!: Audience

that's life!: Audience

Readership Profile
			Profile %
	000's	%	Mag.	Pop.
Readership
All People	882	5.7	100	100
All Women	797	8.9	78.5	50.6
All Men	219	2.5	21.5	49.4
Grocery Buyers	558	8.1	54.9	38.8
Grocery Buyers with Kids in HH	192	8.5	18.9	12.7
People with Kids in HH	364	5.6	35.8	36.5

All People
			Profile %
	000's	%	Mag.	Pop.
Age
14-17 years	28	2.6	2.8	6.1
18-24 years	54	2.6	5.3	11.9
25-34 years	138	4.4	13.6	17.5
35-49 years	268	6	26.4	25.2
50-64 years	279	7.1	27.4	22
65 years and over	249	8.1	24.5	17.2
Social Grade
A	66	1.8	6.5	20.7
B	115	3.2	11.3	20
C1	168	4.9	16.5	19.1
C2	262	7.3	25.8	20.3
DE	405	11.5	39.9	19.9
Occupation
Work full time	271	4	26.7	38.3
Work part time	192	5.8	18.9	18.5
Not Employed	553	7.2	54.4	43.2
State Breakdown
New South Wales/ACT	288	4.8	28.4	33.8
Victoria	226	5.1	22.3	25
Queensland	259	7.3	25.5	19.9
Western Australia	107	5.6	10.5	10.7
South Australia	88	6.7	8.7	7.4
Northern Territory	11	6.4	1.1	1
Tasmania	35	8.8	3.5	2.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+