Readership Profiles |
| | | Profile % |
| 000's | % | Mag. | Pop. |
Readership | |
All People | 527 | 3 | 100 | 100 |
All Women | 92 | 1 | 17.4 | 50.6 |
All Men | 436 | 5 | 82.6 | 49.4 |
Grocery Buyers | 133 | 1.9 | 25.2 | 38.8 |
Grocer Buyers with Kids in HH | 46 | 2 | 8.7 | 12.7 |
People with Kids in HH | 230 | 3.6 | 43.7 | 36.5 |
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+