Who

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Who: Audience

Who: Audience

Readership Profile
			Profile %
	000's	%	Mag.	Pop.
Readership
All People	834	4.7	100	100
All Women	643	7.2	77	50.6
All Men	192	2.2	23	49.4
Grocery Buyers	391	5.7	46.8	38.8
Grocery Buyers with kids in HH	183	8.1	21.9	12.7
People with Kids in HH	382	5.9	45.7	36.5

All People
			Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	41	3.8	4.9	6.1
18 - 24 years	95	4.5	11.4	11.9
25 - 34 years	152	4.9	18.2	17.5
35 - 49 years	300	6.7	35.9	25.2
50 - 64 years	182	4.7	21.9	22
65 years and over	64	2.1	7.7	17.2
Socio-Economic
A	197	5.4	23.6	20.7
B	198	5.6	23.7	20
C1	171	5	20.5	19.1
C2	152	4.2	18.2	20.3
DE	117	3.3	14	19.9
Occupation
Work Full Time	361	5.3	43.3	38.3
Work Part Time	212	6.4	25.4	18.5
Not Employed	262	3.4	31.4	43.2
State Breakdown
New South Wales/ACT	274	4.6	32.9	33.8
Victoria	215	4.9	25.8	25
Queensland	172	4.9	20.6	19.9
Western Australia	92	4.9	11.1	10.7
South Australia	62	4.7	7.4	7.4
Northern Territory	9	5.2	1.1	1
Tasmania	9	2.3	1.1	2.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+