New Idea: Media Kit
New Idea: Rate Card
Rate CardCasual6x12x24x36x48x
Full Page25,35524,34023,58022,82022,06021,300
Half Pate17,75017,04016,50515,97515,44014,910
Third Page13,94513,38512,97012,55012,13511,715
DPS50,71048,68047,16045,64044,12042,600
IFCS68,46065,72063,66561,61559,56057,510
IBC30,42529,21028,29527,38526,47025,560
OBC34,23032,86031,83530,80529,78028,755
New Idea: Premium Position Loadings
Premium Position LoadingsLoadings
Inside Front Cover Spread35%
Outside Back Cover35%
Inside Back Cover20%
Upfront Spred prior contents30%
First Half Right Hand Page15%
First Half Double Page Spread15%
Opposite Contents25%
Opposite Editor's Letter25%
Right Hand Page15%
Consec Right Hand Pages20%
Tip-On Media Rates (Per 1000) As above, plus production from $120 per 1000

Notes: Mono & state rates available on request. Rates are GST exclusive. Rates are effective 01 March 2011. All rates $AUD. Premium positions subject to editors' approval. Limited broken space availability. Minimum and maximum stock requirements apply to inserts. For more information please contact your New Idea representative.
New Idea: Loose Insert Rates (Per 1000)
Loose Insert Rates (Per 1000)Insert Rates
2 Pages49
4 Pages 55
6 Page 66
8 Page78
12 Page78
16 Page88
24 Page 110
Tip-On Media Rates (Per 1000) As above, plus production from $120 per 1000

Notes: Mono & state rates available on request. Rates are GST exclusive. Rates are effective 01 March 2011. All rates $AUD. Premium positions subject to editors' approval. Limited broken space availability. Minimum and maximum stock requirements apply to inserts. For more information please contact your New Idea representative.
New Idea: Bound Insert Rates (Per 1000)
Bound Insert Rates (Per 1000)Insert Rates
4 Pages78
8 Pages 100
16 Pages122
24 Pages 132
New Idea: Specifications
InsertionsBleedTypeTrim
Full Page310 x 230270 x 190300 x 220
Half Page Horizontal159 x 230119 x 190149 x 220
Half Page Vertical310 x 120270 x 80300 x 110
Third Page Horizontal110 x 23080 x 190100 x 220
Third Page Vertical310 x 83270 x 53300 x 73
Strip Ad30 x 23010 x 19020 x 220
Double Page Strip30 x 45010 x 41020 x 440
Technical Information

Digital Delivery of Print Material
Pacific Magazines will only accept advertising material via one of the industry approved ad delivery & pre-flighting platforms detailed below.

Calibrated to Pacific Magazine’s specifications, they troubleshoot all supplied material to ensure there are no issues that will affect the printed quality of your advertising. This process protects all parties to guarantee the best outcome. It is therefore Pacific Magazines’ company policy to only accept material through Adsend or Digital Ads (the Adsend alternative).

We will not accept material via other means such as FTP, disc or email under any circumstances.

The supplier of the digital media is responsible for all aspects of the files supplied.

ADSEND (formerly known as Quickcut)
Web: http://www.adstream.com/au
Email: support@adsend.com.au
Phone: +61 3 8689 9000

DIGITAL ADS
Web: http://www.digitalads.com.au/send
Email: info@digitalads.com.au
Phone: 02 9818 1965 during hours (10am to 6pm AEST)
Phone: 02 9818 1965 after hours

General Specifications:
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

QUICKPRINT USERS ONLY
· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
http://www.quicksend.net.au/needhelp.jsp
 
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type


3DAPv3 Colour Proofs:
1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section

 

INSERT SPECIFICATIONS & PALLET LABELS
Download BlueStar Web Insert Specifications Instructions
Download BlueStar Insert Specifications
Download BlueStar Web Silverwater Pallet Labels

Wet Sachet Specifications Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications. Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier’s responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved. For each 1ml of fill, the sachet’s internal area must be at least 8 square cm. The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing. Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours. Minimum overall size required for binding = as per magazine specifications* Maximum overall size for binding = as per magazine specifications * Maximum total weight for individual sachets, including fill = 20 grams The quantity of liquid fill must remain the same throughout the production run. Sachets must be packed in nested cartons for ease of unpacking. To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together. If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base. All sachets to be packed the same way up and the same way around. Sachet cartons to be strong and tailor made for a tight fit. All cartons must be accurately labelled indicating product, quantity and host publication Approval of Trial Samples A minimum of 200 samples to be supplied as per the above specifications for pressure testing and a binding trial before full production of the sachet for the magazine Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine. Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.  

 

INSERTS
    
New Idea magazine is a high speed saddle-stitched product.
All measurements on this document are Depth x Width.

General (applies to all forms of inserts)
* A minimum of 3% overs are required for wastage on the binders.
* All inserts are subject to meeting specifications and may require testing.
* Any products that cannot be mechanically inserted will require manual insertion.
* All inserts must adhere to the required Delivery Specifications.

Tip-on placement - Positioning Specifics
A sample of any tip-on should be submitted for approval before any confirmation is made.
All wet sachet tip-ons must be pressure tested before being approved for insertion. An initial 50 samples are required. Please contact Pacific Magazines Production Department for "Wet Sachet Specifications"
If a multiple page tip-on is to be fixed to a left or right hand page, the closed edge (spine) of the product will be placed closest to the spine of the host product. If on a left hand page, this may cause the back page of the tip-on to be facing outwards from the page.
The tip-on must be placed a minimum of 25mm and a maximum of 60mm from the spine of the host product. The tip on also must be placed a minimum of 30mm from the head or foot, and a minimum of 40mm from the foredge of the magazine.
Tip-on glue can stain the page on certain paper stocks. Please take this into consideration when considering placement.
A tip-on can encounter movement of upto 10mm in any direction from the desired position.
Placement may vary from magazine to magazine.

Delivery Specifications
Packaging

1. Goods with laps or pasted areas must be packed to prevent sticking or curling.
2. Inserts, Tip-on's & Onserts must be bundle the same way up.
3. Stretch wrapping must be tight over the entire pallet.
4. Pallets should be strapped with 4 straps (2 each way) with a pallet on top.
5. Smaller inserts may be packed as described as per diagram below or flat in cartons.
6. Sachets must be packed flat with separators, in a uniform direction, in shallow cartons which are 100mm deep.
7. Cartons cannot exceed 12kg in weight.
8. Loose inserts must be stacked and not logged.

Sachets must be packed flat with separators, in a uniform direction, in shallow cartons which are 100mm deep.

Labeling Instructions
1. Pallet Labels are available on the Pacific Magazines Website.
2. Pallet Labels should be on every pallet with all of the following information:
* Magazine Title
* Cover Date
* On-Sale Date
* Total Quantity of Insert
* Insert distribution of the product
* Quantity per Pallet/Carton
* Total number of Pallets/Cartons
* Weight of Pallet without inserts
* Weight of Pallet including inserts

Please note:
1. Inserts that are not labelled correctly may be rejected for delivery.
2. Inserts in an unsuitable condition may be rejected for delivery.
3. Inserts must be delivered between 8am - 4pm, Monday to Friday.
4. Late delivery of an insert may miss insertion into the booked issue.

If you have any questions or require further information regarding Insert Specifications, Insert Testing or
Delivery Requirements for New Idea Magazine please contact:

Pacific Magazines Production Contacts

Print Production Controller
Megan Cosgrove
Phone: (02) 9394 2681
Email: megan.cosgrove@pacificmags.com.au
 
Advertising Production Coordinator

Clancy Noakes
Phone: (02) 9394 2254
Email: print-adops@pacificmags.com.au

Disclaimer

Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors.

Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.

New Idea: Deadlines
Issue NameCover DateOn SaleBooking Broken SpaceCancellationMaterial Insert Delivery
4216-Oct-201709-Oct-201718-Sep-201711-Sep-201711-Sep-201725-Sep-201727-Sep-2017
4323-Oct-201716-Oct-201725-Sep-201718-Sep-201718-Sep-201702-Oct-201704-Oct-2017
4430-Oct-201723-Oct-201702-Oct-201725-Sep-201725-Sep-201709-Oct-201711-Oct-2017
4506-Nov-201730-Oct-201709-Oct-201702-Oct-201702-Oct-201716-Oct-201718-Oct-2017
4613-Nov-201706-Nov-201716-Oct-201709-Oct-201709-Oct-201723-Oct-201725-Oct-2017
4720-Nov-201713-Nov-201723-Oct-201716-Oct-201716-Oct-201730-Oct-201701-Nov-2017
4827-Nov-201720-Nov-201730-Oct-201723-Oct-201723-Oct-201706-Nov-201708-Nov-2017
4904-Dec-201727-Nov-201706-Nov-201730-Oct-201730-Oct-201713-Nov-201715-Nov-2017
5011-Dec-201704-Dec-201713-Nov-201706-Nov-201706-Nov-201720-Nov-201722-Nov-2017
5118-Dec-201711-Dec-201720-Nov-201713-Nov-201713-Nov-201727-Nov-201729-Nov-2017
101-Jan-201818-Dec-201727-Nov-201720-Nov-201720-Nov-201704-Dec-201706-Dec-2017
208-Jan-201828-Dec-201707-Dec-201730-Nov-201730-Nov-201710-Dec-201709-Dec-2017
315-Jan-201808-Jan-201813-Dec-201706-Dec-201706-Dec-201718-Dec-201720-Dec-2017
422-Jan-201815-Jan-201818-Dec-201718-Dec-201718-Dec-201718-Dec-201703-Jan-2018
529-Jan-201822-Jan-201818-Dec-201718-Dec-201718-Dec-201708-Jan-201810-Jan-2018
605-Feb-201829-Jan-201808-Jan-201801-Jan-201801-Jan-201815-Jan-201817-Jan-2018
712-Feb-201805-Feb-201815-Jan-201808-Jan-201808-Jan-201822-Jan-201824-Jan-2018
819-Feb-201812-Feb-201822-Jan-201815-Jan-201815-Jan-201829-Jan-201831-Jan-2018
926-Feb-201819-Feb-201829-Jan-201822-Jan-201822-Jan-201805-Feb-201807-Feb-2018
1005-Mar-201826-Feb-201805-Feb-201829-Jan-201829-Jan-201812-Feb-201814-Feb-2018
1112-Mar-201805-Mar-201812-Feb-201805-Feb-201805-Feb-201819-Feb-201821-Feb-2018
1219-Mar-201812-Mar-201819-Feb-201812-Feb-201812-Feb-201826-Feb-201828-Feb-2018
1326-Mar-201819-Mar-201826-Feb-201819-Feb-201819-Feb-201805-Mar-201807-Mar-2018
1402-Apr-201826-Mar-201805-Mar-201826-Feb-201826-Feb-201812-Mar-201814-Mar-2018
1509-Apr-201802-Apr-201812-Mar-201805-Mar-201805-Mar-201819-Mar-201821-Mar-2018
1616-Apr-201809-Apr-201819-Mar-201812-Mar-201812-Mar-201826-Mar-201828-Mar-2018
1723-Apr-201816-Apr-201826-Mar-201819-Mar-201819-Mar-201802-Apr-201804-Apr-2018
1830-Apr-201823-Apr-201802-Apr-201826-Mar-201826-Mar-201809-Apr-201811-Apr-2018
1907-May-201830-Apr-201809-Apr-201802-Apr-201802-Apr-201816-Apr-201818-Apr-2018
2014-May-201807-May-201816-Apr-201809-Apr-201809-Apr-201823-Apr-201825-Apr-2018
2121-May-201814-May-201823-Apr-201816-Apr-201816-Apr-201830-Apr-201802-May-2018
2228-May-201821-May-201830-Apr-201823-Apr-201823-Apr-201807-May-201809-May-2018
2304-Jun-201828-May-201807-May-201830-Apr-201830-Apr-201814-May-201816-May-2018
2411-Jun-201804-Jun-201814-May-201807-May-201807-May-201821-May-201823-May-2018
2518-Jun-201811-Jun-201821-May-201814-May-201814-May-201828-May-201830-May-2018
2625-Jun-201818-Jun-201828-May-201821-May-201821-May-201804-Jun-201806-Jun-2018
2702-Jul-201825-Jun-201804-Jun-201828-May-201828-May-201811-Jun-201813-Jun-2018
2809-Jul-201802-Jul-201811-Jun-201804-Jun-201804-Jun-201818-Jun-201820-Jun-2018
2916-Jul-201809-Jul-201818-Jun-201811-Jun-201811-Jun-201825-Jun-201827-Jun-2018
3023-Jul-201816-Jul-201825-Jun-201818-Jun-201818-Jun-201802-Jul-201804-Jul-2018
3130-Jul-201823-Jul-201802-Jul-201825-Jun-201825-Jun-201809-Jul-201811-Jul-2018
3206-Aug-201830-Jul-201809-Jul-201802-Jul-201802-Jul-201816-Jul-201818-Jul-2018
3313-Aug-201806-Aug-201816-Jul-201809-Jul-201809-Jul-201823-Jul-201825-Jul-2018
3420-Aug-201813-Aug-201823-Jul-201816-Jul-201816-Jul-201830-Jul-201801-Aug-2018
3527-Aug-201820-Aug-201830-Jul-201823-Jul-201823-Jul-201806-Aug-201808-Aug-2018
3603-Sep-201827-Aug-201806-Aug-201830-Jul-201830-Jul-201813-Aug-201815-Aug-2018
3710-Sep-201803-Sep-201813-Aug-201806-Aug-201806-Aug-201820-Aug-201822-Aug-2018
3817-Sep-201810-Sep-201820-Aug-201813-Aug-201813-Aug-201827-Aug-201829-Aug-2018
3924-Sep-201817-Sep-201827-Aug-201820-Aug-201820-Aug-201803-Sep-201805-Sep-2018
4001-Oct-201824-Sep-201803-Sep-201827-Aug-201827-Aug-201810-Sep-201812-Sep-2018
4108-Oct-201801-Oct-201810-Sep-201803-Sep-201803-Sep-201817-Sep-201819-Sep-2018
4215-Oct-201808-Oct-201817-Sep-201810-Sep-201810-Sep-201824-Sep-201826-Sep-2018
4322-Oct-201815-Oct-201824-Sep-201817-Sep-201817-Sep-201801-Oct-201803-Oct-2018
4429-Oct-201822-Oct-201801-Oct-201824-Sep-201824-Sep-201808-Oct-201810-Oct-2018
4505-Nov-201829-Oct-201808-Oct-201801-Oct-201801-Oct-201815-Oct-201817-Oct-2018
4612-Nov-201805-Nov-201815-Oct-201808-Oct-201808-Oct-201822-Oct-201824-Oct-2018
4719-Nov-201812-Nov-201822-Oct-201815-Oct-201815-Oct-201829-Oct-201831-Oct-2018
4826-Nov-201819-Nov-201829-Oct-201822-Oct-201822-Oct-201805-Nov-201807-Nov-2018
4903-Dec-201826-Nov-201805-Nov-201829-Oct-201829-Oct-201812-Nov-201814-Nov-2018
5010-Dec-201803-Dec-201812-Nov-201805-Nov-201805-Nov-201819-Nov-201821-Nov-2018
5117-Dec-201810-Dec-201819-Nov-201812-Nov-201812-Nov-201826-Nov-201828-Nov-2018
New Idea: Audience
Readership Profile
                Profile %
000's%Mag.Pop.
Readership
All People192910.9100100
All Women156117.480.950.6
All Men3684.219.149.4
Grocery Buyers101914.852.838.8
Grocery Buyers with Kids in HH36416.118.812.7
People with Kids in HH69110.735.836.5
All People
                Profile %
000's%Mag.Pop.
Age
14 - 17 years635.83.36.1
18 - 24 years1426.77.311.9
25 - 34 years2608.413.517.5
35 - 49 years49711.125.725.2
50 - 64 years55214.128.622
65 years and over41513.621.517.2
Socio-Economic
A293815.220.7
B3349.417.320
C139111.520.319.1
C244512.323.120.3
DE46713.224.219.9
Occupation
Work Full Time5968.830.938.3
Work Part Time43313.222.518.5
Not Employed90011.746.643.2
State Breakdown
New South Wales/ACT5659.429.333.8
Victoria45410.323.525
Queensland45112.823.419.9
Western Australia24112.712.510.7
South Australia15311.77.97.4
Northern Territory1810.30.91
Tasmania4611.52.42.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

New Idea: Contacts
NameTitleLocationPhoneEmail
Frances SheenEditorNSW(02) 9394 2727Email contact
Carly BassEditorial Co-ordinatorNSW(02) 9394 2727Email contact
Kylie GibsonGroup Sales Director NSWNSW(02) 9394 2269 Email contact
Angie StavrosActing VIC Sales DirectorVIC(03) 8636 7506Email contact
Clancy NoakesAdvertising Production CoordinatorSydney(02) 9394 2254Email contact
Ange Crotty National Integration Manager NSW02 9394 2240Email contact
Vince CourtneyAccount ManagerWA(08) 9344 0749Email contact