Better Homes and Gardens: Media Kit
Better Homes and Gardens: Page Rates
Page RatesCasualx2x4x8x12x20x25
Double Page Spread59,67458,18256,69455,20453,71452,22450,734
Right, First Half Guaranteed32,82132,00031,18230,36229,54328,72327,904
Full Page29,83729,09128,34727,60226,85726,11225,367
Half Page17,90217,45517,00816,56116,11415,66715,220
Third Page11,93511,63611,33911,04110,74310,44510,147
Inside Front Cover Spread77,57669,81868,03366,24564,45762,66960,881
Inside Back Cover35,80434,90934,01633,12232,22831,33430,440
Outside Back Cover38,78837,81836,85135,88334,91433,94632,977
Better Homes and Gardens: Premium Position Loading
Premium Position LoadingLoadings
Inside Front Cover Spread30%
Outside Back Cover30%
Inside Back Cover20%
Upfront spread prior contents20%
First Half RHP15%
First Half DPS15%
Opposite Contents20%
Opposite Editor's Letter20%
RHP10%
Consec RHP Pages15%

Rates and deadlines: All Rates shown are exclusive of GST-upon invoicing, GST will be added.

Cancellation: deadline is four weeks prior to FPC ad close.

Special inserts:specifications on application.

Loadings: special placement is offered with a minimum 10% loading.

Better Homes and Gardens: Inserts
Inserts2pp4pp6pp8pp12pp16pp20pp24pp28pp
$/00080115150190240290310325380
Better Homes and Gardens: Specifications
InsertionsBleedTypeTrim
Full Page285 x 220245 x 180275 x 210
Half Page Horizontal147 x 220107 x 180137 x 210
Half Page Vertical285 x 114245 x 74275 x 104
Third Page Horizontal102 x 22072 x 18092 x 210
Third Page Vertical285 x 80245 x 50275 x 70
Technical Information

Digital Delivery of Print Material
Pacific Magazines will only accept advertising material via one of the industry approved ad delivery & pre-flighting platforms detailed below.

Calibrated to Pacific Magazine’s specifications, they troubleshoot all supplied material to ensure there are no issues that will affect the printed quality of your advertising. This process protects all parties to guarantee the best outcome. It is therefore Pacific Magazines’ company policy to only accept material through Adsend or Digital Ads (the Adsend alternative).

We will not accept material via other means such as FTP, disc or email under any circumstances.

The supplier of the digital media is responsible for all aspects of the files supplied.

ADSEND (formerly known as Quickcut)
Web: http://www.adstream.com/au
Email: support@adsend.com.au
Phone: +61 3 8689 9000

DIGITAL ADS
Web: http://www.digitalads.com.au/send
Email: info@digitalads.com.au
Phone: 02 9818 1965 during hours (10am to 6pm AEST)
Phone: 02 9818 1965 after hours

General Specifications:
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim)
2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread.
3. Avoid running type across the gutter of a double page spread.
4. All type must be a minimum of 8pt and 10pt for reversed type
5. All fonts need to be embedded into the PDF file
6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected
7. Images need to be of a minimum 260dpi at print size.
8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR)
10. All 4 colour black and white images should use UCR

 

QUICKPRINT USERS ONLY
· Page must include required bleed as per publication specification.
· PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks.
For more information, please click link below
http://www.quicksend.net.au/needhelp.jsp
 
To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof.
Please Check Publication Specifications for Correct Paper Type
Please see www.3dap.com.au for more details

3DAPv3 Colour Proofs:
1. Colour proofs must be created at 100% in size and accompany any supplied material.
2. In order to verify the proof, it will need to contain the 3DAPv3 control strip
3. Tearsheets or colour laser prints are NOT acceptable forms of proofs
4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising.
5. The proof must be setup to the correct paper type of the magazine and section

  

Double Imaging on DPS ads

Pacific Magazines recommends that any critical cross over should be double imaged across the gutter. Double image allowance is 3mm each side of the centre which is to be included within the trim not additional to the trim size, i.e., the spread will carry a 6mm common image through the centre of the spread.

Pacific Magazines takes no responsibility for optical loss of an image in the gutter of a double page spread if the above instructions are not followed'

INSERT SPECIFICATIONS & PALLET LABELS
Download BlueStar Web Insert Specifications Instructions
Download BlueStar Insert Specifications
Download BlueStar Web Huntingwood Pallet Labels

Wet Sachet Specifications

Please note the following specifications are a guide for suppliers of sachets for insertion into Pacific Magazines publications.

Suppliers/manufacturers must submit samples for testing by Pacific Magazines Production staff and if approved it is the supplier's responsibility to ensure that actual product supplied for insertion is identical to the samples submitted and approved.

 

For each 1ml of fill, the sachet's internal area must be at least 8 square cm.


The sachet must be free from excessive air, as much air as possible needs to be removed prior to sealing.


Under a compression test, sachets must withstand at least 3,300 psi (1,500 kg) of pressure for 10 seconds and subsequently 2,200 psi (1,000 kg) for a minimum of 5 hours.


Minimum overall size required for binding = as per magazine specifications*

Maximum overall size for binding = as per magazine specifications *

Maximum total weight for individual sachets, including fill = 20 grams

The quantity of liquid fill must remain the same throughout the production run.

Sachets must be packed in nested cartons for ease of unpacking.


To enable automatic feeding on insertion equipment, sachets must be packed so they do not curl or stick together.

If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on the base.


All sachets to be packed the same way up and the same way around.

Sachet cartons to be strong and tailor made for a tight fit.

All cartons must be accurately labelled indicating product, quantity and host publication


Approval of Trial Samples

A minimum of 200 samples to be supplied as per the above specifications
for pressure testing and a binding trial before full production of the sachet for
the magazine


Due to the mechanics of tipping-on inserts, there may be occasions where a very small quantity of magazines is bound without the insert. As such it would be advisable NOT TO run wording offering a sachet within the magazine.

Please be advised that the client takes responsibility for all costs incurred (including reprint of magazine run) if wet sachets are faulty at time on insertion.

Pacific Magazines Production Contacts

Print Production Controller
John Virm
Phone: (02) 9394 2688
Email: john.virm@pacificmags.com.au

Advertising Production Coordinator
Morgan Harris
Phone: (02) 9394 2959
Email: print-adops@pacificmags.com.au

Disclaimer

Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors.

Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications.

Better Homes and Gardens: Deadlines
Issue NameOn Sale DateBooking DateMaterial DateInsert DateCancellation Date
August 201722-Jun-201716-May-201723-May-201706-Jun-201709-May-2017
September 201720-Jul-201713-Jun-201720-Jun-201704-Jul-201706-Jun-2017
October 201717-Aug-201704-Jul-201711-Jul-201725-Jul-201727-Jun-2017
November 201714-Sep-201708-Aug-201715-Aug-201729-Aug-201701-Aug-2017
December 201712-Oct-201729-Aug-201707-Sep-201721-Sep-201723-Aug-2017
Christmas 201709-Nov-201730-Sep-201703-Oct-201717-Oct-201719-Sep-2017
January 201807-Dec-201731-Oct-201707-Nov-201721-Nov-201724-Oct-2017
February 201804-Jan-201828-Nov-201705-Dec-201719-Dec-201721-Nov-2017
March 201801-Feb-201820-Dec-201722-Dec-201716-Jan-201819-Dec-2017
April 201801-Mar-201823-Jan-201830-Jan-201813-Feb-201816-Jan-2018
May 201805-Apr-201820-Feb-201827-Feb-201820-Mar-201820-Feb-2018
June 201803-May-201827-Mar-201803-Apr-201817-Apr-201820-Mar-2018
July 201831-May-201824-Apr-201801-May-201815-May-201817-Apr-2018
August 201828-Jun-201822-May-201829-May-201812-Jun-201815-May-2018
September 201826-Jul-201819-Jun-201826-Jun-201810-Jul-201812-Jun-2018
October 201823-Aug-201817-Jul-201824-Jul-201807-Aug-201810-Jul-2018
November 201820-Sep-201814-Aug-201821-Aug-201804-Sep-201807-Aug-2018
December 201818-Oct-201804-Sep-201811-Sep-201802-Oct-201804-Sep-2018
Christmas 201815-Nov-201802-Oct-201809-Oct-201830-Oct-201802-Oct-2018
Better Homes and Gardens: Audience
Readership Profile
                Profile %
000's%Mag.Pop.
Readership
All People247213.9100100
All Women17992072.850.6
All Men6737.727.249.4
Grocery Buyers126718.451.338.8
Grocery Buyers with Kids in HH44819.918.112.7
People with Kids in HH91214.136.936.5
All People
                Profile %
000's%Mag.Pop.
Age
14 - 17 years918.43.76.1
18 - 24 years1085.14.411.9
25 - 34 years2788.911.317.5
35 - 49 years68315.227.625.2
50 - 64 years74819.130.322
65 years and over56318.422.817.2
Socio-Economic
A42911.717.320.7
B46012.918.620
C150314.820.419.1
C25391521.820.3
DE54015.321.919.9
Occupation
Work Full Time82312.133.338.3
Work Part Time49915.220.218.5
Not Employed11501546.543.2
State Breakdown
New South Wales/ACT82713.833.533.8
Victoria61713.92525
Queensland47913.619.419.9
Western Australia25713.510.410.7
South Australia20615.78.37.4
Northern Territory1911.10.81
Tasmania6616.42.72.3

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

Better Homes and Gardens: Contacts
NameTitleLocationPhoneEmail
Elaine NasrPA to Homes EditorsNSW(02) 9394 2870Email contact
Phoebe GoldieAdvertising CoordinatorNSW(02) 9394 2276Email contact
Angie StavrosActing VIC Sales DirectorVIC(03) 8636 7506Email contact
Julia ZaettaEditor-in-ChiefNSW(02) 9394 2870Email contact
Morgan HarrisSenior Print Operations CoordinatorNSW(02) 9394 2959Email contact
Alison KirkmanBrand ManagerSydney(02) 9394 2033Email contact
Vince CourtneyAccount ManagerWA(08) 9344 0749Email contact